Effective Date: 5th May 2025
Last Updated: 5th May 2025
1. Introduction
Welcome to Baby4D! This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, mobile application, and services. We are committed to ensuring the privacy and security of your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data Controller & Contact Information
Baby4D belongs to Meta Medical Ltd is the Data Controller responsible for processing your personal data.
Company Number: 13746823
Registered Office Address: 3X Bullfinch Close, Sevenoaks, Kent, UK
For privacy-related inquiries, you may contact our Data Protection Officer (DPO) at:
Email: admin@baby4d.net
Telephone: 782 407 8321
3. Information We Collect
We collect and process the following categories of personal data:
- Account Information: Name, email address, password (stored in encrypted form), and contact information.
- Service Usage Information: Ultrasound images uploaded to our service, AI-generated baby images, and usage data and analytics.
- Technical Information: IP address, browser type and version, device information, operating system, referral source, length of visit, page views, and website navigation.
- Marketing and Communications Data: Preferences for receiving marketing from us and communication preferences.
4. Lawful Basis for Processing
We process your personal data on the following lawful bases: Contract (necessary for performing our services), Consent (where you've given clear permission), Legitimate Interests (when necessary for our business interests without overriding your rights), and Legal Obligation (when required by law).
5. How We Use Your Information
We use your personal data to:
- Provide and maintain our services
- Manage your account
- Process payments and subscriptions
- Provide customer support
- Analyze usage to improve our services
- Communicate with you about service updates and marketing (with your consent)
6. Data Sharing and Disclosure
We may share your personal data with:
- Service providers who perform services on our behalf
- Professional advisors
- Authorities when required by law
- In connection with business transfers
All third parties are required to respect the security of your personal data and treat it in accordance with applicable laws.
7. International Data Transfers
When we transfer your data outside the UK, we ensure appropriate safeguards through UK Adequacy Regulations, Standard Contractual Clauses, or Binding Corporate Rules where applicable.
8. Data Retention
We retain your personal data only as long as necessary for the purposes collected:
- Account information: For the duration of your account plus 6 years for legal and tax purposes
- Ultrasound images: 90 days after processing unless you choose to store them in your account
- AI-generated images: For the duration of your account
- Usage data: 36 months
9. Your Rights Under UK GDPR
Under UK GDPR, you have rights to:
- Access your data
- Request corrections
- Request erasure
- Restrict processing
- Data portability
- Object to processing
- Rights related to automated decision making
To exercise these rights, contact our DPO using the details in Section 2.
10. Data Security
We implement appropriate technical and organizational measures to protect your data, including encryption, regular security testing, and staff training programs.
11. Data Breach Notification
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours and affected individuals directly if the breach is likely to result in a high risk.
12. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience. For more information, please see our Cookie Policy.
13. Children's Privacy
Our services are not intended for individuals under 18 years of age without parental consent. We do not knowingly collect personal data from children under 18.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
15. Your Right to Complain
If you are not satisfied with our response to your concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: www.ico.org.uk
Telephone: 0303 123 1113
Email: casework@ico.org.uk